6.2.26 LARGE COLLECTIBLE ONLINE ONLY AUCTION

Vintage Mid-Century Die-Cut Cardboard Ice Cream Advertising Display

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Start price: $5

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Description

This is a vintage mid-century die-cut lithographed cardboard counter display, likely used for soda fountain or dairy advertising. The display features a colorful circus clown in a blue and white polka-dot outfit with yellow ruffled trim and a matching pointed hat. The clown is standing on a traditional green and yellow circus pedestal, holding a spoon with a scoop of vanilla ice cream. Positioned next to the clown is a large ice cream sundae topped with chocolate syrup and a red cherry, presented in a classic silver-toned metal pedestal bowl. The artwork is characteristic of mid-20th-century American commercial illustration, suggesting an origin from the 1940s or 1950s. The item is constructed from heavy cardstock and includes an integrated fold-out easel support on the reverse. There are no visible manufacturer marks, brand names, or artist signatures on the piece.


Condition report:

The display is in good vintage condition. The lithographed front maintains vibrant colors with minor edge wear and light scuffing, particularly at the tips of the clown\'s hat and the base. Small scattered surface stains are present. The reverse side exhibits significant age-related toning and foxing. The integrated easel-back stand is intact and functional but is currently folded flat.