Lot 230:
1990 Coca-Cola Lithographed Metal Advertising Sign after N.C. Wyeth
Sold for: $30
Description
A licensed reproduction lithographed metal advertising sign for Coca-Cola, produced in 1990. The sign features an illustration titled The Fishing Trip by artist N.C. Wyeth, which was originally commissioned for the 1935 Coca-Cola calendar. The image depicts a young boy in a straw hat and overalls, holding a fishing pole and carrying two bottles of Coca-Cola in his rear pocket, while a small dog runs alongside. A vertical cream-colored section on the right contains the Drink Coca-Cola logo set within a red oval, accompanied by the slogan IT’S THE REFRESHING THING TO DO oriented vertically. The sign is constructed of lithographed tin and features four pre-drilled holes at the corners for mounting. Inscriptions in the upper-right corner of the inner illustration border include N. C. WYETH and © 1990 The Coca-Cola Company. All Rights Reserved. The reverse side is finished with a uniform brown coating.
Condition report:
The sign is in fair to good condition, showing signs of oxidation and rust along the perimeter and at each of the four corner mounting holes. Minor surface scratches and small spots of paint loss are present on the lithographed surface. The metal panel exhibits slight warping. The reverse side has a brown finish with surface wear and spotting.
Share this lot:
