5.28.26 MAY ANTIQUE & GLASS AUCTION
Lot 274:
Description
This is a rectangular porcelain enamel on steel advertising sign for Coca-Cola, featuring the fishtail or bow-tie logo design used by the company between 1958 and 1965. The sign is composed of a white field with dark teal borders and faint horizontal green pinstripes. Centered is the red fishtail logo containing the Coca-Cola brand name in white script with TRADE-MARK R printed below. To the left, vertical text reads ENJOY THAT Refreshing NEW Feeling in red, with Refreshing in script. To the right, vertical block lettering in teal reads ICE COLD. The bottom portion features a graphic representation of the iconic Coca-Cola contour bottle with a green-tinted neck. Small black text in the upper left margin reads Copyright The Coca-Cola Company. The reverse side is finished in a plain white enamel.
Condition report:
The sign is in good overall condition with strong, vibrant colors and a high-gloss finish. Chipping to the porcelain enamel is present at all four corners and around the mounting holes, showing minor oxidation and rust on the underlying steel. The main field remains largely clean with a few minor surface imperfections and tiny pin-sized pits. The reverse side shows light surface scuffing and small spots of discoloration.
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