Lot 237:
Vintage Heineken Holland Beer Illuminated Bar Top Advertising Sign
Sold for: $40
Description
A vintage illuminated bar-top advertising sign for Heineken beer, in the style of signs produced by Price Brothers. The sign features a rectangular translucent acrylic front panel with a beveled top edge. The graphics consist of the Heineken brand name in white serif lettering on a black banner, set against a green field decorated with white scrollwork. A diagonal red banner in the upper left corner reads IMPORTED. The upper right contains a yellow windmill graphic, while the bottom of the panel features the text HOLLAND BEER in yellow capital letters. The panel is mounted in a tiered, gold-toned metal base that includes a translucent plastic insert on the front inscribed with the words PROUDLY SERVED. The reverse side features a matching gold-toned metal housing for the internal light fixture with ventilation slots on the top surface. A brown electric power cord is attached to the rear housing. A circular yellow and black paper label is affixed to the back, identifying it as union-made by the United Brotherhood of Carpenters and Joiners of America. There is indistinct incised text on the top surface of the metal light housing.
Condition report:
The gold-toned metal base and light housing exhibit surface scuffing, minor scratches, and areas of tarnishing and oxidation consistent with age and use. The front acrylic panel shows light surface scratches. The PROUDLY SERVED plastic insert displays age-related yellowing. The electrical functionality has not been tested and the item is sold as is.
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