6.2.26 LARGE COLLECTIBLE ONLINE ONLY AUCTION
Lot 158:
Description
A large die-cut promotional wall sign for Miller High Life beer, produced for the Miller Brewing Company of Milwaukee, Wisconsin. The sign is constructed from lithographed sheet metal and shaped to the silhouette of a traditional longneck beer bottle. The graphic design features a high-resolution, photographic-style depiction of a chilled bottle covered in condensation droplets. The neck of the bottle displays a small label with the red Miller script logo above the words HIGH LIFE in gold block lettering. The main body label is white with gold and green decorative borders, featuring a central red crest, a large diagonal red Miller script logo, and the text HIGH LIFE in gold. Below this, the tagline reads America’s Quality Beer Since 1855. Volume notations of 12 FL. OZ. and (0.355 liter) are visible on the left and right sides of the label respectively. The reverse side of the metal is finished in black paint. Fine print at the bottom edge contains a copyright notice for the Miller Brewing Company, dated to the 1990s.
Condition report:
This sign is in excellent condition. The lithographed colors remain bright and saturated, and the graphic details are sharp and clear. There is no visible evidence of significant scratching, paint loss, fading, or corrosion. The die-cut edges are crisp and well-preserved.
Share this lot:
