6.2.26 LARGE COLLECTIBLE ONLINE ONLY AUCTION
Lot 155:
Description
This is a large die-cut advertising tacker sign for Zima Clear Malt, a beverage brand from the Coors Brewing Company. The sign is constructed from embossed tin and shaped to the silhouette of the brand’s signature fluted bottle. The graphic design features a photographic-style image of a cold bottle covered in printed condensation droplets to simulate a chilled appearance. The neck label displays the brand name ZIMA in white block lettering on a blue and black field, with the text UNIQUE ALCOHOL BEVERAGE printed below. The main body label features the ZIMA logo in large white capital letters underlined by a red bar. Beneath the bar, the word CLEARMALT is printed in white on a black background. At the base, the text MALT BEVERAGE WITH NATURAL FLAVORS is visible. Small, illegible copyright markings and manufacturer text are present along the lower edge of the sign.
Dimensions: Approximately 30 inches x 10 inches.
Condition report:
The sign is in good vintage condition with wear consistent with age and previous display. There is minor scuffing and paint loss along the die-cut edges, particularly at the cap and along the vertical sides of the bottle silhouette. The printed colors remain vibrant, and there are no significant dents, creases, or areas of oxidation visible on the face of the sign.
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